Are we finally about to see the end of the it’s-the-latest-most-expensive-therefore-gotta-have-it baby item competition? The New York Times had an article this week discussing the new frugality in the world of parenting. Garage sales, thrift stores, .99 stores, CraigsList, and hand-me-downs are now all the rage. It appears that the recession has caused many parents to wise up about the cost of baby things.

Some thrifty parents were watching costs even before the recession. Yes, it’s great that Bugaboos are now being re-gifted and resold to others, but some parents always knew that most any stroller will do when you need to get from point A to point B.

To show how out of control it was before the crash, read this excerpt from the article:

“Three years ago, in the heyday of the moment, someone would come into the shop and say, ‘I want the most expensive thing you have,’” said Ms. Mahar, a designer of educational toys and the owner of Kid O, a toy shop in Manhattan.

But now, she said: “People are much more discreet how they shop. Large orders are placed on the phone. And at birthday parties I see a difference. No one will bring a $300 LikeaBike anymore. Culturally, it’s just not acceptable anymore. Even for those who can afford a $200 toy.”

If someone brought a $300 bike to my kid’s birthday party, I think I would have heart failure. (But, please, if you must, her birthday is at the end of July.)

It’s good to see a little bit of sanity come back to the expense of parenting. I don’t want to be cheap, but I also want my kids to value their possessions and know the value of a dollar. Buying such extravagant toys and doo-dads doesn’t make a lot of sense, especially considering how long they use them. (Seriously, my daughter’s favorite toy for a year and a half has been a batch of plastic eggs. Cost: $.99 at CVS.)

Besides, with the way college tuition is these days, we’ll need every penny we can get later on.

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