Daily Dose of Common Sense

Technology can be overwhelming, no doubt about it. But if anything, that should make you more eager to do your homework before buying, not less. Otherwise, you will get ripped off.

So, why is it that so many otherwise wary consumers, who would smack down a car dealer trying to sell them “serial number glass etching”, get duped into buying expensive computer and A/V cables they don’t need? Because we fear what we don’t understand.

Cables are one of the highest margin items any electronics or office retailer sells. That 10 foot Ethernet patch cord at the office superstore that costs $18? Well, it works no better than one you can buy on-line for $3 (or less), and both are quite likely to have been made in the same factory in China. Likewise for USB.

Cables for your new flat screen TV can be even more overpriced, because now you are contending with marketing-driven brands. There’s no doubt these high-priced cables are engineered superbly, but there’s also no doubt they are overkill when compared to a no-name cable that meets the same specifications but doesn’t have to cover the cost for throwing expensive parties in Hollywood.

Even the moderately overpriced cables are a rip-off. When I recently received a flat-screen TV as a gift, I only had the cables to hook it up like my old TV, low-def analog. The local electronics shops had 6-foot HDMI (combined digital video & audio) cables for no less than $50, with the cool brands costing over $100.

By resisting the (admittedly HUGE) temptation to buy them on the spot, I was able to get very nice, good spec, gold-plated cables from a well-known web retailer (whose 2-day free-shipping plan I’m on) for $6. That is not a typo. For three cables my decision to wait saved me at least $150.

The key, of course, is being able to wait. Like the convenience store that charges double or triple for a bottle of soda, retailers count on you needing the cable right now.

So, when you are researching your next computer or electronics purchase, don’t forget to look into the cables you’ll need as well. With the money you save, you can order a spare (I didn’t need that 3rd HDMI cable) AND pay for dinner. Nothing goes with a new flat-screen TV like free take-out.

Photo courtesy of Flickr: Mathieu Ramage

This entry was posted on Monday, August 31st, 2009 at 9:35 am and is filed under General, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.