Daily Dose of Common Sense

We have now learned that most of us are too lazy to even fast-forward through the commercials in our recorded programs. The NY Times said:

According to Nielsen, 46 percent of viewers 18 to 49 years old for all four networks taken together are watching the commercials during playback, up slightly from last year.

Even the networks are flabbergasted:

“It’s completely counterintuitive,” said Alan Wurtzel, the president of research for NBC.

Apparently, everyone over-estimated us. Experts say TV is a passive activity, which accounts for the reason why viewers sit through ads when they don’t have to.

I watch a lot of TV in the background while doing other things. Therefore, I’m not paying attention to either the show OR the commercials. You say waste of electricity; I say pleasant background noise. But, if I’m really watching a show (perhaps a 30 Rock or Mad Men episode), you better believe I skip the annoying commercials.

So, wake up and don’t waste your time! Skip the ads in your recorded shows. On average, you’ll save 18 minutes during each hour. It may not sound like a lot at first, but here are some suggestions on how to spend an extra 20 minutes in your day. (Write your own obituary? Really?)

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This entry was posted on Wednesday, November 11th, 2009 at 9:32 pm and is filed under Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.