Daily Dose of Common Sense

Are you planning on getting up at the crack of dawn on Friday to snag some sales? The stores hope you will. The name “Black Friday” refers to the fact that retailers generally move into the black (in other words profitable) on that day. But, look deeper into the fine print on the sale items and you may decide to stay home instead.

Many stores pull some sleazy shenanigans to get customers in the door. Here are some things to look out for.

Limited quantities
Yes, those deals on the flat-screen tvs look too good to be true. The sales are real, but only for the first few people who can grab one. The stores knowingly limit the amount of items for sale–and there are NO rain checks. So, if there are four tvs available for the deal price and you are number five…so sad, too bad.

Sears has not officially revealed its Black Friday sales. However, the company confirmed to CNNMoney.com that two of its post-Thanksgiving deals include a Samsung 40-inch 1080p LCD HDTV for $599.99, “Only while quantities last, minimum three per store, no rainchecks.”

“Sure, you probably have more, but how do you put out a circular to millions of households and only have three?,” Dworsky asked.

Taking advantage of not-so-tech-savvy consumers
Stores knowingly offer the killer deals on lower-quality products, especially electronics, because consumers won’t know the difference. These have far less features than the standard models in a product line.

Dworsky cautions that retailers usually don’t advertise these models as derivatives. “There’s no way the average consumer will know that the TV model they are buying is not the standard one unless they are savvy enough to compare their model numbers,” he said.

The risk
A Black Friday stampede at Wal-Mart last year resulted in the death of an employee. This year, some stores have changed their policies to avoid chaos, either staying open throughout Thanksgiving night or giving numbers to those in early morning lines. However, not all stores have revised the “winner-take-all” atmosphere of Friday morning. If you’re in the market for one of the hot items, be prepared to hold your own against the masses.

Also, you risk getting up at THE CRACK OF DAWN to come home empty handed. Talk about presentus interruptus. That would be too depressing for words.

Me, I’ll be in bed at 5AM on Friday. I’ll wait for the Cyber Monday deals and shop in my pajamas.

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This entry was posted on Wednesday, November 25th, 2009 at 9:58 pm and is filed under Products. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.