Daily Dose of Common Sense

AdFreak has a great graphic of what you could buy instead of a Super Bowl commercial. While I don’t like some of the suggestions, the point remains clear: Super Bowl ads are a giant waste of money.

Yes, I know some of them are iconic and some of them are wildly popular. And, the ads are a main reason that people tune into the game. Agencies know the audience numbers are unbeatable on any other day in the modern television landscape. So, the ad dollars makes sense to some companies. (How else would GoDaddy be a household word?) But, most of the ads we’ll see on Super Bowl Sunday will only end up as a blip on our busy, over-programmed, short-attention-span radar.

I don’t begrudge the network for charging the amount they do for the airtime. I’m a firm believer that the free market should decide what the going rate is. If there are companies willing to pay it, then the network should reap the benefits. But, in this recession, does it really seem wise from the company’s perspective to pay $2.6 million for a 30-second spot during the game? Yes, that is over two and a half million dollars!

That’s why Pepsi’s decision to not place Super Bowl ads this year is so great. After almost 25 years of placing ads during the Super Bowl, they have decided to put the money towards a social media campaign. Pepsi usually purchases many 30-second spots during the game, so this is a huge chunk of change the company can use throughout 2010 and beyond. Plus, the announcement has been so startling that Pepsi is now getting more Super Bowl buzz than its rival Coke.

We’ll have to wait until next year to see what effect Pepsi’s pull-out will have on the ad rates. Could this be a trend other companies will follow? Until the economy bounces back and people have jobs again, I sure hope so.

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Do you want to sleep in jeans? Me neither. That’s why this product really makes me wonder.

Called Pajama Jeans, they are PJs that are also jeans. The site claims they are really comfortable, but also says the pants include:

High contrast stitching, brass rivets and an unbeatable fit.

Do you want to roll over onto a rivet in the middle of the night? Nope, didn’t think so. Also, I don’t need an unbeatable fit in my PJs. I need baggy, comfortable, and soft. Rivets and a tight fit doesn’t really do it for me.

But, maybe I’m just wrong. At the very least, these folks need to change their marketing copy. In full disclosure, I haven’t tried them, so if you have $39.95 to throw away, feel free to send some my way.

[Thanks to Leeanne for the link!]

The Oatmeal has done a great comic of the top 10 words you need to stop misspelling. Some of these include “there, they’re, their” and the ever-popular “definitely”, which is illustrated below. Follow the link for the entire list and illustrations. It’s worth it.

[Thanks to Laurie T. for the link!]