Daily Dose of Common Sense

We shouldn’t speed, drive drunk, or be aggressive/reckless behind the road. We know it, but sometimes it helps to be reminded–especially in a clever way. Australia has decided to use some off-beat humor in a viral campaign to get a safe driving message across to younger drivers. The tag line: “Don’t be a dickhead.” I must admit that some of these are amusing. You would almost think they’re Saturday Night Live skits.

The ads discuss the possible–yet completely crazy–consequences of unsafe driving. These include: red-headed angels will get their wings, you will live the rest of your life with a giant pole coming out of your stomach, Twitter and Facebook will be turned off, and more.

httpv://www.youtube.com/watch?v=JcIy8-EKW00

httpv://www.youtube.com/watch?v=TCsPaW3Ghz0

And…wait for it…my favorite:

httpv://www.youtube.com/watch?v=M7CBJr0GReI

It’s great to see a company (in this case, the Victoria, Australia government) doing something out of the ordinary to reach a new audience. Think of how great it would be if someone would roll out the “Don’t litter or you’re a douche bag” campaign. It would make you think twice about littering, wouldn’t it?

All of the ads can be seen here.

[Via AdFreak]

This entry was posted on Tuesday, March 30th, 2010 at 7:25 pm and is filed under Safety. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.