Daily Dose of Common Sense

Not all claims of environmental friendliness are created equal. In fact, some are outright lies. That’s where Greenwash comes in. Greenwash is a blog in The Guardian that seeks to expose, “the exaggeration, absurd claims or downright lies that big business makes about its green credentials.”

For a sample of what the author, Fred Pearce, takes on, here’s a bit from a post, Green advertising rules are made to be broken:

Big companies can always drive a coach and horses through the rules, greening their corporate image by mixing a couple of heavily marketed green products into a range of many more thoroughly un-green products.

Again, oil companies are notorious. This column has returned several times to the greenwash strategies of BP and Shell, plastering the country with posters and double-page adverts extolling their involvement in green energy, which in truth makes up a tiny (and recently diminishing) part of their investment.

Yea! We love it when anyone exposes lies and untruths, whether it’s big business, small business, or no one’s business. A lot of Greenwash’s content relates more to Europe, but the environment is a huge topic worldwide right now. It’s great that someone is sifting through the green spin to find the truth.

This entry was posted on Saturday, April 10th, 2010 at 8:19 pm and is filed under debunking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.