Infomercial Products
Posted by DDOCS in Gimmicks, tags: Advertising, Crazy Products, Entertainment, Gimmicks, Marketing, Media, ScamsOK, I admit that we have a Slap Chop in my house. You’ve seen this product advertised, as well as many others, on late-night TV. Sham Wow, Snuggie, Flobee, Shoedini, Topsy Turvy…the list goes on and on. Do they work? Are they worth the money? Well, Boston.com tested a few of these products for you.
(In case you’re wondering, I think the Slap Chop is a fine product. It’s great for nuts, and other things that are a bitch to chop. Not an easy product to clean, though. Still, it works.)
Infomercials are big business. Even though we’re in a recession, infomercial sales are still booming to the tune of $150 million per year. Even the pitchmen have become famous in recent years. The purpose of the infomercial is to make the product look fun, easy to use, and indispensable. And let’s not forget a sense of urgency. “Order now and we’ll throw in….” But, what you see isn’t always what you get.
Don’t let yourself get sucked in at 3AM! It’s probably just your insomnia talking, but you don’t really need a Magic Bullet. It’s important to read the reviews and do some research before you buy these products. There are several web sites that have already done the heavy lifting for you, such as Consumer Reports, Good Housekeeping, and Honest Infomercial Reviews.
[Via the fine folks at Pat's Papers.]
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My rule of thumb is don’t buy unless and until you see in the stores. It’s often cheaper by then (at least the same price), it didn’t make it to the stores unless it works, and you don’t pay shipping.