Daily Dose of Common Sense

As flying gets increasingly more laborious, expensive (hello, outrageous extra baggage fees!), and just downright miserable, at least one regional airline knows what consumers want–less hassle.

SeaPort Airlines, headquartered in Portland, Oregon, offers regional flights within the Pacific Northwest and also within the Mid-South region. Started in 2008, their goal is simple: Provide quick and easy commuter flights at a reasonable cost.

A quick flight cost comparison with another major airline showed one standard SeaPort fare to be about $200.00 less expensive than its competitor. They also offer free airport parking and suggest you need only arrive 15 minutes before your flight–even with check-in bags.

Best of all? They tout themselves as a “TSA free airline.” Yep, you read that right. Since they are a regional airline and fly into smaller terminals they are exempt from full-scale Transportation Security Administration screening.

Now that’s how I want to fly.

Ok, not really. But, two clever guys did illustrate the ink usage of different typefaces and Garamond proved to use the least amount of ink.

In this quirky demonstration they drew enlarged versions of eight fonts with eight ball point pens and used the remaining ink in each pen to create a telling bar chart. The results are here:

http://flowingdata.com/2010/01/29/save-pens-use-garamond-font

Frankly, it never occurred to me that fonts had an ink footprint, but I know I’m not only one who thinks the price of ink cartridges is ridiculous.

And, who doesn’t want a way to stick it to the printer cartridge industry? I see a whole lot more Garamond in my future.

It’s water-proof, flexible, self-adhesive and dishwasher safe. And it’s taking the world by storm. In fact, many folks are calling it the best invention since Duct tape or Blu tack. It’s called Sugru.

Sugru is the brain child of Jane Ni Dhulchaointigh, a former product design student, who thought one day, “I don’t want to buy new stuff all the time. I want to hack the stuff I already have so it works better for me.” Aside from unleashing your inner inventor (C’mon, we’ve all had the “I could’ve made that better” thought), Sugru is the ultimate reduce-reuse-recycle tool.

But what exactly is it? Essentially, it’s a silicone based play-dough for adults that you can adhere to surfaces to improve, repair or hack them.  Scissor handles pinching? Use Sugru and mold a fix. Wish your mobile phone had a bigger volume control button? Make one.

Still a little confused? The Sugru website and blog do a beautiful job demonstrating its many uses. And as Jane says herself on the website “People are natural hackers, we’ve just gotten out of the habit of it.”

Watch more about Sugru here:

Here are some of our favorite brief Web stories from this week.

Some people had common sense.

• The city of Boston dismissed thousands of tickets and tow fines for people who were issued violations while preparing for a storm that never came. The city had declared a snow emergency in expectation of the big storm cutting up the eastern seaboard. Stay classy, Boston.
• A 5-year old girl in Indiana called 911 when her dad experienced chest pains. She remained calm and stayed on the line for nearly ten minutes. She is now credited with saving her dad’s life.

And, some did not.

• Southwest Airlines kicked Kevin Smith off a flight for being too fat. Smith claims he fits between the two arm rests, which is the test of whether a person is too large for their seat. Huge PR nightmare for Southwest Airlines because Smith is a celebrity. I ask why the airlines even let him board in the first place, instead of kicking him off once on the plane?
• New toy: Fisher Price’s Bigfoot the Monster. It’s cute in a Muppet-gone-bad kind of way, but do we really want to encourage children to believe in this nonsense?

In economic downturns, it seems like everyone is looking for a way to stretch a buck. Whether it’s cutting back on luxury expenditures or simply getting back to budgeting, we all appreciate a little more green in our pockets.

Enter AltUse.com. A relatively new website fueled by user-generated content, their purpose is to provide alternative uses for everyday products you most likely already have in your house. Suggestions range from using dryer lint to make firestarters (I’ve actually done this and it works!) to smelling coffee ground to alleviate car sickness.

While I won’t be wasting my Vodka stash to help my cut flowers stay fresh anytime soon, I might try the hangover cure.

So whether your goal is to go green, save green or simply experiment, AltUse is worth checking out.

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AdFreak has a great graphic of what you could buy instead of a Super Bowl commercial. While I don’t like some of the suggestions, the point remains clear: Super Bowl ads are a giant waste of money.

Yes, I know some of them are iconic and some of them are wildly popular. And, the ads are a main reason that people tune into the game. Agencies know the audience numbers are unbeatable on any other day in the modern television landscape. So, the ad dollars makes sense to some companies. (How else would GoDaddy be a household word?) But, most of the ads we’ll see on Super Bowl Sunday will only end up as a blip on our busy, over-programmed, short-attention-span radar.

I don’t begrudge the network for charging the amount they do for the airtime. I’m a firm believer that the free market should decide what the going rate is. If there are companies willing to pay it, then the network should reap the benefits. But, in this recession, does it really seem wise from the company’s perspective to pay $2.6 million for a 30-second spot during the game? Yes, that is over two and a half million dollars!

That’s why Pepsi’s decision to not place Super Bowl ads this year is so great. After almost 25 years of placing ads during the Super Bowl, they have decided to put the money towards a social media campaign. Pepsi usually purchases many 30-second spots during the game, so this is a huge chunk of change the company can use throughout 2010 and beyond. Plus, the announcement has been so startling that Pepsi is now getting more Super Bowl buzz than its rival Coke.

We’ll have to wait until next year to see what effect Pepsi’s pull-out will have on the ad rates. Could this be a trend other companies will follow? Until the economy bounces back and people have jobs again, I sure hope so.

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CNN is doing a week-long series on surprising ways your stimulus dollars are being spent. Not hard to imagine that most of what will be uncovered won’t make the taxpayers happy.

For example, in Ohio, $1 million of their stimulus dollars (that you gave them) is being spent just to tell you that they are spending stimulus dollars.

Ohio was given nearly $1 billion of stimulus money for roadwork. The money used for the signs is only about one-tenth of 1 percent of that money.

But critics argue that stimulus money — all of it — was designed to finance projects, not advertise them.

It’s crazy. And, Ohio isn’t the only state creating signs to let citizens know that stimulus money is being used for certain projects. It’s estimated that $3.8 million will be spent on signs nationwide. (Guess we should all be in the sign business.)

There are some 16 states, however, who are doing it right and skipping the signs. Vermont, for example, allows taxpayers to track their state’s stimulus funds via a Web site.

Some of these politicians don’t get it. Who needs signs? We want jobs and a strong economy. Stop wasting our money!

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[Via Consumerist.com]

Our lives are crowded with electronic devices, and that’s mostly a good thing, as they entertain, inform and connect us. Keeping track of all of the various chargers and adapters for these devices, however, can be a huge hassle. Here’s two common sense tips that will help reduce the burden.

First, when you get a new device or adapter, get a Sharpie and write the name of the device on its charger/adapter. A black marker on a black plastic case still works, as you can see it fine if you change the viewing angle. This will prevent you from losing track of which “brick” goes with which device.

The next tip is for the car. If you prefer to have a separate adapter for the car (so that you don’t forget your cell phone charger, for instance), then just follow your usual shopping routine (with comparison shopping on the web highly recommended). But if you want to avoid paying for another adapter, a great solution is to buy what’s known as an inverter.

An inverter plugs into your car’s DC power outlet and then generates the AC power for an outlet just like you find in your home. It costs about the same as one specialized car power adapter that will only run one device, but lets you use any regular home adapter. Also, many of these inverters now feature a USB port to charge/power any device that plugs into your computer’s USB port.

If your kids, for instance, have several different portable gaming devices, you need only buy the one inverter and then you can use the home adapter that came with each device.

Keep in mind that inverters generate limited amounts of power, so don’t plug a power strip into them or otherwise try to run multiple devices off them (unless you’ve bought a larger-capacity, higher-priced truck mounted unit or similar).

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I was very surprised to see someone buying a pack of organic hot dog buns today. (Who knew they even made organic hot dog buns?) This struck me as really silly and a giant waste of money.

First, I’ve read all the recommendations on what organic products to buy. Mostly, these include apples, berries, spinach, and a few others. Nowhere on any of these lists are “hot dog buns.”

Second, I can’t see how the occasional regular hot dog bun (one or maybe two a week?) would really be detrimental to your system. Could there be THAT many pesticides in eating an infrequent, non-organic bun? Methinks not.

Third, do you know how much they cost? Almost double the price of regular hot dog buns.

Can you imagine how funny it would be if someone put a non-organic hot dog in an organic bun? Now that’s comedy.

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Here are some of our favorite brief Web stories from this week.

Some people had common sense.

• A couple in Washington is collecting aluminum cans in order to pay for their summer wedding. Getting hitched ain’t cheap, so kudos to this enterprising couple. I can’t wait to see how they pay for the honeymoon.
• An interactive media company in NYC developed a video to entice potential interns. When working for peanuts, a quick video of your responsibilities helps–especially if it looks fun. This makes the want ads seem so 1990s.

And, some did not.

• While giving an interview on Good Morning America, Rudy Giuliani, former Mayor of NYC, said there was never a domestic terror attack on G.W. Bush’s watch. Really, Rudy? Did you forget about 9/11, which happened when YOU were mayor? More absurd than this ridiculous partisan sniping, GMA’s correspondent did NOT call Guiliani out on it. Just nod and smile while you’re on camera. No need to actually think.
• A woman in Ohio punched though a McDonald’s drive-thru window because McNuggets weren’t available. Man, what’s in those things?! We know the nuggets are good, but punching the window…wow.
• Some British researchers concluded that the female G-Spot is subjective, so therefore must be a myth. No physical exam was performed. Instead, the women (all twins) were asked whether they believed they had a G-Spot or not. 56% of the women said yes, but no pattern between twins emerged so the researchers concluded those 56% were misinformed about their bodies. The study seems anecdotal and not very thorough. It’s a sad commentary when such shoddy methodology is used, especially on such a delicate subject. If it’s going to be proven or disproven, do it right.