Posts Tagged “Media”

2588343332 b9550b3e4b Just When You Think Americans Cant Get LazierWe have now learned that most of us are too lazy to even fast-forward through the commercials in our recorded programs. The NY Times said:

According to Nielsen, 46 percent of viewers 18 to 49 years old for all four networks taken together are watching the commercials during playback, up slightly from last year.

Even the networks are flabbergasted:

“It’s completely counterintuitive,” said Alan Wurtzel, the president of research for NBC.

Apparently, everyone over-estimated us. Experts say TV is a passive activity, which accounts for the reason why viewers sit through ads when they don’t have to.

I watch a lot of TV in the background while doing other things. Therefore, I’m not paying attention to either the show OR the commercials. You say waste of electricity; I say pleasant background noise. But, if I’m really watching a show (perhaps a 30 Rock or Mad Men episode), you better believe I skip the annoying commercials.

So, wake up and don’t waste your time! Skip the ads in your recorded shows. On average, you’ll save 18 minutes during each hour. It may not sound like a lot at first, but here are some suggestions on how to spend an extra 20 minutes in your day. (Write your own obituary? Really?)

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Here are some of our favorite brief Web stories from this week.

Some people had common sense.

  • Science-Based Medicine has a great article on the dangers of homebirth with a midwife. It is the most dangerous form of planned birth in the U.S. As a friend on Twitter said, “Get to the hospital, hippy!”
  • In an effort to encourage Californians not to drive so much, pay-as-you-drive insurance plans will now be offered there. If you’ve ever experienced their traffic, any reasonable measure to get fewer cars on the road gets a thumbs up.
  • A Wisconsin woman called 911 to report herself as a drunk driver. She said she didn’t want to hurt anyone. We realize she never should have gotten behind the wheel in the first place, but at least she wised up. Most drunk drivers don’t have the cajones to report themselves; instead, they take their chances on the road.
  • The two greatest SNL hosts ever–Steve Martin and Alec Baldwin–take over hosting duties for the 2010 Oscars. Smart choice by the producers, who must know that the show format is stale, stale, stale. Here’s hoping for a “Pete’s Schweatty Balls” sketch on awards night.

And, some did not.

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This is a great bit by the Daily Show on the fear-mongering surrounding the H1N1 vaccine. So much misinformation and so little time. But, as usual, the DS and Jon Stewart nail it. Enjoy, and get vaccinated when you can!

The Daily Show With Jon Stewart Mon – Thurs 11p / 10c
Doubt Break ‘09
www.thedailyshow.com
Daily Show
Full Episodes
Political Humor Health Care Crisis

[Via RationalMoms]

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3985363264 673c668bfe Tech Sense: All That Radiates is Not RadioactiveSure, most of us techno-geeks and science nerds get worked up when some movie or TV show blatantly mungs some bit of science or technology (the “sound” from explosions in space, for instance), but do you know what gets our beanie-hat propellers really spinning? When our non-technically minded friends buy some pseudo-science claptrap that they heard from “them”, or read on the Internet.

Nothing fits that mold better than confusion about radiation. Just like with any other word or phrase, it’s always a good start to understand its origins. The word radiation is derived from the word radius, which is the distance from the center of a circle to its edge. So, any phenomenon that spreads out in all directions from where it originates can be said to radiate, and thus can be called radiation.

Sadly, few call sound “acoustic radiation”, or perhaps people might get the commonality. Either that, or they’d think that loud noises will give them cancer. Scratch that idea.

That bad, cancer-causing kind of radiation is “nuclear radiation” (that’s not a real term, just used for emphasis) and is the kind being talked about when something is called radioactive. Its real name is ionizing radiation (because it can strip an atom of electrons, turning it into an ion), and it consists of actual subatomic particles getting thrown around. While it is associated with things like nuclear reactors and bombs, it also just happens naturally. Almost all of the lead in the earth, for instance, once started out as another element, and was transformed into lead by the process of radioactive decay.

Ionizing radiation is bad, and can injure or kill us, because when atoms get ionized, they become very chemically reactive, and all kinds of unintended reactions start to happen in our cells. Cells can die, or worse, accumulate genetic mutations and turn cancerous. When cancer had another cause, however, ionizing radiation can help, as its targeted use can kill just the cancer cells and spare healthy cells.

Then there’s electromagnetic radiation, otherwise known as radio waves or light waves. Electromagnetism is one of the four fundamental forces of the universe, and I won’t attempt to explain it here. But, in the frequencies/energies in which we use it to run our modern world of technological marvels, it is not, I repeat, not, ionizing radiation. The electromagnetic radiation from your radio, Wi-Fi, cell phone or even microwave oven (which is by far the most powerful electromagnetic device most of us encounter) can not injure you the same way ionizing radiation can. Electromagnetic radiation is a wave, just like a ripple of water in a pond. What radiates out in such a ripple is not particles, like an explosion, but the motion of the water.

(Note: A damaged microwave oven CAN injure you, in the same way that it affects the leftovers you heat up: by heating the water molecules inside your body. NEVER use a microwave oven with a broken door, hinge, latch, etc.)

radioactive man Tech Sense: All That Radiates is Not RadioactiveNow here’s the tricky bit. Although nearly all of the confusion between ionizing radiation and the benign electromagnetic kind comes from the common word being used in the sense of “radiate”, there is another connection.

One of the great mysteries of our universe is that in certain situations, matter and electromagnetic radiation behave like both a wave AND a particle. Light is the most famous example, and is how science first came across the phenomenon. Some ionizing radiation, like x-rays and gamma rays, which are high-energy particles like other ionizing radiation, are ALSO very high frequency electromagnetic waves. Ain’t the universe just the coolest?!

So, while that connection is true, it does not mean that your cell phone, which emits electromagnetic “radiation” of very much less energy/frequency, where the difference in quantity becomes a difference in kind, is radioactive in the sense of a nuclear bomb. Ditto with the cell phone towers, radio station antennas, etc.

In short, Stevie Wonder said it best: “When you believe in things you don’t understand, then you suffer; superstition ain’t the way.”

Photos: SC Fiasco, Comic Book

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No, this headline was not from The Onion. The readers of AskMen.com have voted Don Draper–of AMC’s Mad Menthe most influential man of 2009.

mm episode311 main image 789x349 Don Draper is Worlds Most Influential Man? Handsome? Yes. Nice dresser? You bet. But most influential man?! This is a fictional character, people. How is he even in the running?

I love Mad Men. Don’t get me wrong. It’s an amazing show. However, Draper’s character isn’t exactly squeaky clean. He stole another man’s identity and began another life, where he fathered three children with a woman he hasn’t been faithful to. Yes, he’s an ad genius. That’s about all Draper’s character does right. Is this what some people aspire to these days?

Last year, the winner in the AskMen poll was Barack Obama. A real person who also happens to be the President. (He’s fallen to #3 on this year’s list.)

[image]

[Thanks, Asylum]

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thumb160x con probioticadcopy 1 Its a Bird! Its a Plane! Its Yogurt!If you’ve watched TV with commercials lately, chances are you’ve had to suffer through a Jamie Lee Curtis yogurt ad. After hearing the claims made in this ad, you might think yogurt is the next super food. Yogurt will help my digestive problems! Yogurt will keep me healthy! Yogurt will paint my house!

Okay, we made up the last one. But, seriously…has yogurt ever gotten so much healthy street cred? The secret ingredients in Activia, and other similar products, are probiotics. According to the New York Times:

Probiotics are live micro-organisms that work by restoring the balance of intestinal bacteria and raising resistance to harmful germs. Taken in sufficient amounts, they can promote digestive health and help shorten the duration of colds. But while there are thousands of different probiotics, only a handful have been proved effective in clinical trials.

The bottom line is this: there are a lot of different strains of probiotics. Not all of them have been proven to work. The claims of most of these products are unsubstantiated, as recent lawsuits and rulings have declared. In fact, a $35-million decision in a class-action lawsuit against Dannon (makers of Activia) is forcing them to list the specific probiotics used in the yogurt, as well as remove the word “immunity” from the package.

Science-based Medicine has a great article that busts the “immune-boosting” myth. The author does a great job of explaining exactly what is your immune system, and why any product claiming it can “boost” it is ludicrous.

What does that mean: boost the immune system? Most people apparently think that the immune system is like a muscle, and by working it, giving it supplements and vitamins, the immune system will become stronger. Bigger. More impressive, bulging like Mr. Universe’s bicep. That’s the body part I am thinking about. What they are boosting is vague, on par with chi/qi or innate intelligence. They never really say what is being boosted.

The other popular phrase is “support”. A product supports prostate health, or breast health or supports the immune system. It sounds like the immune system is sagging against gravity due to age and needs a lift.

The immune system, if you are otherwise healthy, cannot be boosted, and doing those things you learned in Kindergarten health (reasonable diet, exercise and sleep), will provide the immune system all the boosting or support it needs.

Most experts agree that more research is needed into these claims to see what helpful effect probiotics have on the body.

“The evidence for the general immune strengthening is just not there,” said Barry R. Goldin, a Tufts professor who helped discover LGG but no longer receives royalties from the patent.

So, eat yogurt and other probiotic products because you want to. Don’t eat them and think you’ll be protected against all of society’s ills. Instead, go for a walk, eat some broccoli, and watch this Activia parody from Saturday Night Live.

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 Beer Company Creates Ho White AdHere’s an amazingly stupid ad campaign. It’s from Jameson Brewery in Australia. And, yes, that’s “Ho White” and her seven dwarfs, which have names like Randy and Filthy. [See the ad in a larger size here, including Ho White's cleavage.]

Did the beer company really think Disney would let this one slip by? {shakes head} Well, the Mouse House stopped this campaign in its tracks.

[Thanks, AdFreak!]

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The New York Times does a good job of calling Bill Maher to task for his ignorance and misinformation on the flu vaccine. Maher hosts a chat show on HBO and is usually known for his political commentary. But, lately he’s been spending a lot of time leading people astray about vaccines and the H1N1 virus.

He [Maher] said he did not believe that healthy people were vulnerable to dying from the new H1N1 virus. This contradicts statements from the World Health Organization and the Centers for Disease Control and Prevention that young, healthy people from ages 5 to 24 appear particularly vulnerable to this flu. About a third of the 76 children who have died of H1N1 since April have had no underlying health problems.

Here is Maher getting schooled by Dr. Bill Frist, a heart surgeon.

httpv://www.youtube.com/watch?v=tB5DLf1Qt78&feature=player_embedded

Do not listen to talk show hosts when considering your safety and health. Please talk to doctors and other health professionals. He may have a big mouth, but Maher may not be right. Get the facts for yourself.

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We’ve pretty much avoided commenting on the whole Jon & Kate train wreck. But, even we can’t resist this one. This photo is from the New York Post:

093 jon gosselin  300x365 Good Example of When to Use Spellcheck

Yes, “penalty” is misspelled. And, apparently, he can’t spell his own name either. Now, I’m pretty sure Jon himself didn’t type this out. But, whoever did doesn’t know how to use spellcheck.

Egg, meet face. Face, egg.

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Dating can be rough. It’s hard to meet people and put yourself out there without feeling a small amount of stress. Some might wonder if potential partners are on the up and up. Is she a gold-digger? Is he really a brain surgeon? Well, there’s an iPhone App for that. A product called DateCheck is now available to act as your private detective.

Only, aren’t we getting a little paranoid? Not to mention invading someone’s privacy? Here is some information from DateCheck’s site:

Simply enter a name, phone number or email address and instantly get accurate and comprehensive results. With features like Sleaze Detector, Compatibility, Net Worth, Interests and Living Situation you can be in the know on the go. “Look up before you hook up.”

Net worth? Oh, that’s a nice way to eliminate someone great because of a superficial judgement about their finances. Living situation? How about “none of your business?” The “Sleaze Detector” will find out if the person has any criminal convictions, felonies, or misdemeanors. While this may be more desirable information, it doesn’t mean it’s a good idea to attach so much weight to it. Just because someone has a felony in their past doesn’t mean he/she is bad, and the opposite is true as well. If they don’t show up as a criminal, you can’t bet they are squeaky clean. Remember, Ted Bundy didn’t have any arrests under his belt.

What’s really scary about this process is the way you submit information on the person you’re investigating. You give the application a name, phone number, or email address. Wow. That’s a far cry from the old days of meeting with the detective agency and providing a photograph. This seems to scream “misidentification” to me. Also, you know folks won’t be using this to just look up before they hook up. Most people will use this on about everyone they know. At what point does our personal information become off limits?

Relax, folks. Go with the personality of the other person and your gut. Both are usually right.

[Via WalletPop]

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