Daily Dose of Common Sense

The fastest growing group on Facebook is the 35-54 set, which can lead to sticky situations with real consequences for many people. Therefore, who you friend is as important as who you don’t. As an example, a survey out this week found that 56% of people believe it’s irresponsible to friend your boss on Facebook. Seems there are more categories to be considered as well. So, here’s our common sense list of “To Friend, or Not to Friend.”

Should you friend…

…your boss? As the survey lends us to believe, it’s probably a bad idea. Not only are you possibly exposing awkward photos, status updates, and Wall posts, but your boss can actually SEE if you’re on Facebook at any given time. (The “Friends Online” feature reveals who is logged into the site.) Unless you plan to do all your Facebooking after hours (ha!), then let the boss actually think you’re working. Also, it’s hard to claim a “sick” day when you post photos of your impromptu trip to Six Flags the next day.

…your parents? This is tricky. It really depends on your parents. Are they the judgmental type? Do they disapprove of your lifestyle, job, or friends? If they’re the easy-going, we-love-you-just-the-way-you-are parents, then you’re probably safe. However, you don’t want to become the black sheep over your online revelations. Plus, if you connect to your folks, you might learn more than YOU want to know. (Be prepared for a barrage of Farmville.)

…your kids? As we just talked about, you might learn more than you want to know. Are you invading your child’s internet privacy? Or, are you just trying to stay more connected? If it’s the later, that is certainly a noble reason. Just don’t expect them to appreciate it. More than likely, you’ll just embarrass them.

…your ex? Before you try to maintain a friendship (albeit an online one) with an ex, ask yourself if you’re ready to hear about his or her new relationships. If you can handle seeing vacation pictures of he and his new girlfriend in Bermuda, then it’s probably OK to be Facebook friends. But, if hearing about how happy he or she is without you sends you over the edge, it’s not worth it. Also, if you friend an ex just to keep tabs on him or her “just in case” (or worse, for some revenge plot), then that’s just wrong.

…randoms? If you can’t remember the person from high school, then why stay connected to them on Facebook? Ditto for a friend of a friend, or someone who was blindly suggested by Facebook. Yes, you can hide friends from your News Feed. But, if you friend someone knowing that you’re just going to hide them, why friend them in the first place?

Facebook isn’t just about collecting as many friends as you can. It should be about interacting with a network of people you’re interested in. Don’t let the friend requests bog you down. When in doubt, IGNORE!

If you’re an avid user of social media–specifically FourSquare and Twitter–PleaseRobMe.com is a site you might want to know about. Done with a sense of humanitarianism (as in not for criminals), this site collects all the location data sent to Twitter and FourSquare and publishes it in a running stream.

For example, on PleaseRobMe.com, you’ll see posts like this:

@USERNAME left home and checked in 4 minutes ago:
I’m at The Computer Corner (99-185 Moanalua Road Suite 101, Aiea). http://4sq.com/….

@USERNAME left home and checked in less than a minute ago:
I’m at acclamation bar and grill (James street north and mulberry). http://4sq.com/….

@USERNAME left home and checked in less than a minute ago:
I’m at Costco Kawasaki (3-1-4 Ikegami Shincho, Kawasaki Ku, Kawasaki-shi, Kanagawa). http://4sq.com/….

The creators look to raise awareness about internet privacy and how the information we put out there could be used in the wrong hands. When you visit the site, you will see that most of the entries on PleaseRobMe.com are from FourSquare, a social media site that is practically a continual GPS of where you are. Which makes it kind of obvious where you aren’t.

The danger is publicly telling people where you are. This is because it leaves one place you’re definitely not… home. So here we are; on one end we’re leaving lights on when we’re going on a holiday, and on the other we’re telling everybody on the internet we’re not home. It gets even worse if you have “friends” who want to colonize your house. That means they have to enter your address, to tell everyone where they are. Your address.. on the internet.

We did learn this week that 30% of Americans are not online either at work or at home. So, there is a small percentage of people not iFollowing your movements. But, do you want the other 70% to know your precise location?

[Via The Consumerist]

AdFreak has a great graphic of what you could buy instead of a Super Bowl commercial. While I don’t like some of the suggestions, the point remains clear: Super Bowl ads are a giant waste of money.

Yes, I know some of them are iconic and some of them are wildly popular. And, the ads are a main reason that people tune into the game. Agencies know the audience numbers are unbeatable on any other day in the modern television landscape. So, the ad dollars makes sense to some companies. (How else would GoDaddy be a household word?) But, most of the ads we’ll see on Super Bowl Sunday will only end up as a blip on our busy, over-programmed, short-attention-span radar.

I don’t begrudge the network for charging the amount they do for the airtime. I’m a firm believer that the free market should decide what the going rate is. If there are companies willing to pay it, then the network should reap the benefits. But, in this recession, does it really seem wise from the company’s perspective to pay $2.6 million for a 30-second spot during the game? Yes, that is over two and a half million dollars!

That’s why Pepsi’s decision to not place Super Bowl ads this year is so great. After almost 25 years of placing ads during the Super Bowl, they have decided to put the money towards a social media campaign. Pepsi usually purchases many 30-second spots during the game, so this is a huge chunk of change the company can use throughout 2010 and beyond. Plus, the announcement has been so startling that Pepsi is now getting more Super Bowl buzz than its rival Coke.

We’ll have to wait until next year to see what effect Pepsi’s pull-out will have on the ad rates. Could this be a trend other companies will follow? Until the economy bounces back and people have jobs again, I sure hope so.

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Sometimes we make it easier on the bad guys.

Many computer users prove themselves easy targets for hackers and identity thieves. First, we learn that “123456″ is the most common password in use today.

Imperva found that nearly 1 percent of the 32 million people it studied had used “123456″ as a password. The second-most-popular password was “12345.” Others in the top 20 included “qwerty,” “abc123″ and “princess.”

Not exactly hacker-proof. Instead, pick a password of a letter and number combination that is at least six characters long.

Second, we learn that many adults put their full addresses in their social media profiles.

In one example, the study commissioned by a unit of credit reporting services firm Experian found that 14 percent of adults – and 20 percent of those age 60 and over – listed their full home addresses in their social media profiles.

Now, I’m not suggesting that putting your address online guarantees a robbery. (See our recent post “Do Thieves Read Twitter, Too?”) But, do you really want anyone, and we mean anyone, knowing where you live? Identity theft, junk mail, stalkers, past girlfriends, Jehovah’s Witnesses… you open yourself up to a variety of ways to have your personal domain invaded.

Don’t make it easy on them. Make the bad guys work harder and perhaps save yourself some aggravation down the road.

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Here are some of our favorite brief Web stories from this week.

Some people had common sense.

• A Nevada brothel will offer male prostitutes. Whoo hoo! Long live equality! Grab your GPS, ladies.
• A Bloodmobile in Washington will give a pint of beer to each person that donates a pint of blood. It’s a win-win! Not surprisingly, the program has been so successful that it’s being expanded.
• Saying it’s better to be honest than greedy, an NYC cab driver returned a purse with $21,000 in cash along with some jewelry to its owner. The Bangladesh native is a full-time college student and surely could have used the money. But, he did the right thing.

And, some did not.

• Suri Cruise’s parents (you know who they are) bought her a $30,000 toy racing car. If they have more money than they know what to do with, I can make a few suggestions. Most involve me….
• People keep talking to Rob Blagojevich. And, he keeps saying incredibly stupid things. Lay off media, and let this moron go away already.
• The genius criminal who escaped from jail and then taunted the police via Facebook has, shockingly, been captured. Way to stick it to the man, dude.

Twitter: you either love it or you hate it. The service appeals to many because it’s a way to carry on short conversations with large groups of people. But, like any conversation, users should be careful not to offend, bore, or just plain suck. The Oatmeal has a comic that is pretty funny and to the point: Ten Things You Need to Stop Tweeting About.

These include: what you’re eating, the conference or event you’re attending, your workout, and your emotional breakthroughs. The main reason is that no one cares about these things. (Well, very few people anyway.) Most of the ten are fairly obvious, especially like tweeting about Twitter. (Does anyone really do this?) But, we still appreciate the efforts made to liven up some of the social media banality.

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It was recently announced that “unfriend” was Oxford Dictionary’s 2009 “Word of the Year.” (Don’t those Facebook holdouts feel stupid right about now?) If you’ve used Facebook to any large degree, you know why this word is so popular. It’s occasionally necessary to separate the “friends” from the “unfriends” on your list.

Some are bolder about weeding out than others. In fact, we heard of this status update on Thanksgiving Day:

“Time to slim down the facebook friend herd. Check back in an hour to see if you made the cut.”

Ouch. You can be thankful you weren’t that guy’s friend.

If you need to whittle down your friend list, we put together a quick guide to help you determine who should go. Here are eight reasons to unfriend someone:

#8: Anyone who announces they’re cutting their friend list and then asks you to check back to see if you’re still a friend. No thanks, ass-clown. UNFRIEND.

#7: Someone who habitually leaves inappropriate comments on your updates/links/photos. Usually someone you don’t know very well, he or she assumes they are witty. They’re not. UNFRIEND.

#6: Along the same lines, someone who habitually tags you in inappropriate photos. Yes, the “untag” button is helpful. But there’s a good chance mutual connections could still see it. UNFRIEND.

#5: Anyone who posts marketing messages (or SPAM) on your wall. This is becoming more and more prevalent as people use social media for business. Leave the business to LinkedIn or Twitter. Facebook should be about friends, not the weekend marketing seminar you’re trying to book. UNFRIEND.

#4: People who can’t be bothered with a real status update. “Jodi is” is not a status update. If you have nothing to say, don’t bother updating your status. Also in this category are the jokers who say, “Jodi is XYDFDKALJC” as a status update. Mashing your keyboard is NOT a status update. UNFRIEND.

#3: Those people who relentlessly send you invites to FB games. One word: Farmville. UNFRIEND.

#2: Anyone over thirty who continually brags about how drunk they were the night before or how hard they party. Maybe we’re just bitter because we have lives and responsibilities, but we DON’T want to hear about it. Besides, your mom is probably on FB, too. She definitely doesn’t want to hear about it. (Unless you were partying WITH her, in which case…ewwww.) UNFRIEND.

#1 reason to unfriend someone on Facebook: you can’t remember who the hell they are.

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Here are some of our favorite brief Web stories from this week.

Some people had common sense.

• In order to avoid the chaos and tragedy of recent years, many stores have revamped their Black Friday policies. For example, Walmart stores will remain open Thanksgiving night and into Friday morning to prevent a 5AM stampede.
• You may feel, like me, that rude people abound these days. Well, one woman is fighting back, one intervention at a time.
• Kellogg’s has decided to stop bragging that Cocoa Krispies build a child’s immunity. Added vitamins were the company’s defense, but they have now rethought the marketing language after complaints about promoting a sugary cereal as a health benefit.
• Facebook prevented a 19-year old man from going to jail. Arrested as a suspect in a crime, the man was able to prove he wasn’t guilty by the time on his Facebook status update. Social media to the rescue!

And, some did not.

• A Florida man called 911 looking for sex. FOUR times. He said it was the only number he could dial after running out of cell phone minutes. What the WHAT?
• A 24-year old Texas woman lied about having breast cancer in order to get implants. She shaved her head and held a benefit, then spent the money raised on breast implants. Look out, honey. The karma train can be a bitch.
• Three words: Michael Jackson seance.

Here are some of our favorite brief Web stories from this week.

Some people had common sense.

• Science-Based Medicine has a great article on the dangers of homebirth with a midwife. It is the most dangerous form of planned birth in the U.S. As a friend on Twitter said, “Get to the hospital, hippy!”
• In an effort to encourage Californians not to drive so much, pay-as-you-drive insurance plans will now be offered there. If you’ve ever experienced their traffic, any reasonable measure to get fewer cars on the road gets a thumbs up.
• A Wisconsin woman called 911 to report herself as a drunk driver. She said she didn’t want to hurt anyone. We realize she never should have gotten behind the wheel in the first place, but at least she wised up. Most drunk drivers don’t have the cajones to report themselves; instead, they take their chances on the road.
• The two greatest SNL hosts ever–Steve Martin and Alec Baldwin–take over hosting duties for the 2010 Oscars. Smart choice by the producers, who must know that the show format is stale, stale, stale. Here’s hoping for a “Pete’s Schweatty Balls” sketch on awards night.

And, some did not.

• A company has released a $100 mobile device that connects only to Twitter. It doesn’t make phone calls or let you retrieve emails. Only Twitter. In case you didn’t know, you can get an iPhone at these prices, which will give you a whole lot more functionality.
• 53% of Maine voters denied gays the same rights as heterosexuals. Hey, Maine, you think gay marriage is immoral? Blag Hag said it best: Know what else is an abomination, Maine? Lobster.
• Because the airline industry is doing so well, United says “no” to track suits in first class. Shouldn’t they just be grateful that anyone can afford to buy a first class ticket these days?
• A man repeatedly saw Jesus’ image on his truck window. While many look to this as a sign, we think he just needs to wash his truck more often.